Find Us @
A poster was designed for Blume Link, a florist in Singapore that offers unique customisation of floral designs and gifts. The reader has to rummage (to find) from within the scattered flowers and foliage in order to consume the poster headline, ‘Find Us @’. The letter ‘F’ is purposefully displaced to persuade the audience to search for a linguistic meaning to the visual. The notion stirs curiosity, echoes and reinforces the significance of the headline. It challenges the conventional portrayal of headlines and demonstrates boldness in the brand. If you think this is intrepid, wait till you meet the brand stewards and their unconventional creations!