Premier Sports Equipment + Apparel
A series of web banners were designed and promulgated on the Facebook Ad platform and Google Display Network. Being the inaugural advertising campaign to promote brand awareness, the copy ‘premier sports, equipment + apparel’ was a straight message that communicated Fitness And Training (F.A.T.)’s nature of business. Direct communications have the ability to relay messages and reach a wide expanse of audience as they do not pose lingual barriers compared with dressed messages. ‘SHOP NOW!’ was a call to action, inherited from the online retail website to provoke an immediate response from the audience. The series of banners bore a strong contemporary design that appealed to the hip and trendy audience. The predominant colours, cyan and red persisted through the web banners for design congruence and consistency. F.A.T. is a premiere online sports shop in Singapore.
