event logo design christian wise fool

A Profound Word

The event logo design is made by delicate handling of positive and negative spaces. The emblem teases the eyes of a reader. When one sets their eyes on the positive space, they read the word ‘fool’; when their gaze is on the negative space, they make out the word ‘wise.’ Such was the intention behind the emblem; we had wanted to arouse curiosity; we had desired a mark that one could ruminate on.


The carpenter from the remnants of his wood, carved out this word. “Fool,” his first disciple blurted. “Wise!” the other exclaimed. The carpenter smiled in response, not giving any ascertainments. Intrigued, the disciples marveled at the word till the sun had set. The word came to reside in their hearts.


  • Logo Design