Committed. Future-Ready. Dynamic.
A flyer was designed for SMRT Corporation to feature the SMRT Engineering and Management Associate (EMA) Programme. The SMRT EMA programme aims to equip graduates with the essential professional business and leadership skills to jump-start their career journey in SMRT. It seeks to fulfil career aspirations by providing distinct tracks in Engineering and Management, enabling high growth potentials in both tracks. The flyer is set in a modern, forward-looking illustration style to make it relevant to the audience. It is clad in SMRT Corporation’s brand colours for consistency in brand identity. Iconography and diagrams were employed to enhance the flyer’s readability and communicate information concisely with the shortest amount of time.