Reimagining Leadership: The Redesigned Logo for Konrad Adenauer School for Young Politicians (KASYP)
The Konrad Adenauer School for Young Politicians (KASYP) underwent a rebranding and engaged PIRR to redesign its logo. The new lettermark logo prominently features the “Konrad Adenauer School for Young Politicians” brand name. It includes a symbol of three ascending human figures forming the letter “Y”, representing the diversity and upward aspiration of young Asian politicians. The letters “K” and “A” are in blue to denote “Konrad Adenauer”, while “S”, “Y”, and “P” are in turquoise to represent “School for Young Politicians”. The rounded corners of “K”, “A”, “S”, and “P” symbolise KASYP’s transformative role in shaping future democratic leaders. In a modern sans-serif typeface, the logo aligns with Konrad Adenauer Stiftung’s colour palette, reinforcing its connection to the parent brand.
