What Really Matters
A new corporate brochure and desktop calendar were designed to communicate the esteemed business approach of Boardroom. ‘What Really Matters’ was the prominent theme coupled with an underlying proposition, ‘Your Business Matters’. The cover contained purely of typographical elements which made it a timeless piece. Each time an inside page was turned, a curtain revealed a new scene that reinforced this outside-in business approach where customer value creation, orientation and experiences were all that mattered. The apt copy strengthened the theme and departed from the conventional inside-out tone of corporate brochures. A corporate brochure is a representative of the company, relating its values, services and business attitudes.