An Unstoppable Figure
The logo is an illustrative mark where a symbol is drawn to represent the brand. An illustrative mark is usually simple and direct, with minimal sign-reading required from an audience. The symbol is a ‘runaway’ shoe-skin and it represents the vibrant corporate, spearheaded and moving towards providing avante-garde fashion footwear to the people. The exclamation mark, derived from the brand name, connotes of excitement, creativity and innovative ideas embraced by the corporate.