Corporate Brandmark Design for Myfoot

An Unstoppable Figure

The logo is an illustrative mark where a symbol is drawn to represent the brand. An illustrative mark is usually simple and direct, with minimal sign-reading required from an audience. The symbol is a ‘runaway’ shoe-skin and it represents the vibrant corporate, spearheaded and moving towards providing avante-garde fashion footwear to the people. The exclamation mark, derived from the brand name, connotes of excitement, creativity and innovative ideas embraced by the corporate.

THE BRAND STORY

The shoe panted for its breath. It did not stop but kept running. Not for its dear life, but for the excitement it held in its hands. The shoe knew where it was heading; it did not forget where it started. The shoe went where the excitement brought.