An Unstoppable Figure
The logo for Myfoot is an illustrative mark, where a symbol is drawn to represent the brand. An illustrative mark is usually simple and direct, with minimal sign-reading required from an audience. The symbol, a “runaway” shoe-skin, represents the vibrant company, spearheaded and moving towards providing avant-garde fashion footwear to the people. The exclamation mark, derived from the brand name, connotes excitement, creativity, and innovative ideas the company embraces. The brand name “Myfoot” is derived from the words “my” and “foot” using the portmanteau naming approach.
