A Motif of Hope
The corporate brand design for Northwest Intervention Services is a combination mark featuring a symbol and the brand name. The symbol showcases a larger cyan hand underlaying a smaller white hand, embodying the relationship between the aid-giver and the recipient. The cyan hand represents the giver of aid, while the white hand symbolises the liberated individual, uplifted from darkness. This cyan hand also evokes the image of a dove, a universal symbol of freedom, will, and the power to overcome adversity. The logo elements are thoughtfully arranged along an invisible northwest-ward axis, mirroring the brand name and conveying a profound message of hope and liberation.
