A Motif of Hope
The corporate brand design or logo, is a combination mark which consists of a symbol and the brand name, ‘Northwest Intervention Services.’ The symbol portrays a humble white hand overlaying a larger hand. It symbolises the gift of aid, with the larger hand being the receiving end. Grey suggests darkness and bright cyan connotes liberation and peace. The white hand lifts the needy hand out of darkness. The larger iconic hand is alternately seen as a dove that symbolises freedom, will and power to rise out of the pit. The logo components are arranged in an invisible northwest-wardly axis that reverberates the brand name. In a nutshell, the logo symbolises liberation and hope.
