Your Regional Corporate Secretary: The Working Desk
A logo was designed for The Working Desk, a local business specialising in corporate secretarial management, intellectual property management, and social investment services. The Working Desk logo is a combination mark featuring a symbol, brand name, and tagline. The symbol represents a working desk, the central hub for secretarial professionals, and signifies growth with the business. The brand name is set in a serif typeface. At the same time, the tagline uses a sans-serif typeface, blending classic and contemporary elements to reflect the business’s unique selling point of creating new customer value. Gold suggests luxury, and grey anchors the brandmark, conveying sophistication and stability.
