Your Regional Corporate Secretary
A logo was designed for The Working Desk, a local business which provides corporate secretarial management, intellectual property management and social investment services. The Working Desk logo is a combination mark which comprises the symbol, brand name and slogan. The symbol represents a working desk, an establishment, the hub of secretarial professionals. It grows with the business. The brand name is typeset in a serif typeface and the slogan in a sans serif. It blends classic with contemporariness, creating an infusion. It parallels to the business’s unique selling point of creating new customer value for her clients. Gold suggests luxury and grey anchors the brandmark.