Simply cook.
The cook. logo is a wordmark designed to represent the company in the business of modern cooking. The brand name ends with a period, making it a compelling statement. Simply cook. Nothing more is needed to steal the limelight from the sole commitment to cook. The wordmark is set in a sans serif typeface and clad in warm grey to connote modernity. The logo is highly memorable and puts forth the unique selling proposition of the company – cook.
