Simply Cook.
The cook. logo is a wordmark designed to represent the company in the modern cooking business. The brand name ends with a period, making it a compelling statement: Simply cook. Nothing more is needed to steal the limelight from the sole commitment to cook. The wordmark is set in a sans-serif typeface and clad in warm grey to connote modernity. The logo is highly memorable and puts forth the company’s unique selling proposition—cook.
