A Green Letter
The company brand design or logo for Greenosaur is a combination mark comprising an iconic symbol and the brand name “Greenosaur.” The iconic symbol is a uniquely illustrated dinosaur that takes on the shape of the letter “G,” which stands for Greenosaur. Zesty lime green and a soft earthy hue are used to appeal to the young and correlate to nature. The logo is simple yet highly memorable. The brand name is created using the portmanteau approach, where “Green” is married with “Dinosaur.” Greenosaur is a publisher focused on sustainability-themed books for children.