‘Tribe Wars’ was a series of character designs put forward for consideration for a student orientation camp. Thump! Thump! The battle drums rhythmed and war cries raised. The tribes jostled and hurtled for trove. The competition was real, but collaboration seen. A picture speaks a thousand words and this was the very scene we had wanted to portray through our illustrations. A storyline and campaign trail were offered to seek involvement and improve participants’ camp experience through strategic use of marketing collaterals. The characters were designed to represent the factions at the camp, namely the Red Apaches, Yellow Centurions, Blue Ninjas, Grey Spartans and Green Vikings!