Aadila, our Malay girl character design, is uniquely illustrated and painted with coloured pencils colouring technique. Coloured pencils are one of the earliest colouring tool a child gets introduced to. It provides familiarity and makes the illustrations relatable to the children. The Malays is one of the ethnic groups living in Singapore. Aadila is accompanied by other characters which are made alive by personifying inanimate objects. The character designs and illustrations are meant to be super-adorables and targeted at young children. ‘Selamat datang!’ Aadila welcomes the world!