Fostering Musical Potential: The Branding Journey of Musox
A comprehensive range of branding services, including brand naming, tagline creation, logo design, name card design, and development of brand guidelines, were provided to Musox, the School of Music Crafters. The portmanteau brand name “Musox” merges “Musical Box”, reflecting the school’s vision of nurturing each child’s musical potential like a musical box, where every twist of the knob unleashes a unique melody. The tagline, “School of Music Crafters”, communicates the brand’s proposition, emphasizing Musox’s focus on fostering creativity and self-expression in a nurturing environment. The combination mark logo incorporates visual cues from a 2-dimensional music box, with the brand name “Musox” and the tagline “School of Music Crafters”, directly expressing the business’s nature. The serif typeface adds a touch of classiness and luxury to the brand name. In contrast, the sans-serif typeface of the tagline ensures relevance. The subtle purple and warm grey colour palettes evoke a sense of quietness and sophistication.
