A Simple Icon
The brand name “erth” was birthed by exclusion of the letter “a” from the word “earth.” This approach is known as letter exclusion, where a letter is omitted to create a distinctive yet recognisable name. It connotes earth in the absence of eco “aid.” The logo design is a wordmark that gives prominence to the brand name. The deliberate void of symbolic representations focuses on the brand name, which carries deep significance to the brand. “Let’s not steal the limelight,” we squealed. The stylised typeface is raw, natural, and unprocessed. The logo design is set in teal, which relates to green, the prime colour in the eco industry.
