Ruler of the Skies
A brand mascot was designed for ETHOZ Group to communicate its brand values. An eagle is the ruler of the skies; the chief over all winged creatures. It is sharp, swift, precise and stands for courage. It is a symbol of great strength, leadership and vision. It relates to opportunities and timing. An eagle suggests of the pursuit of personal excellence. The eagle, as a mascot, suggests ETHOZ as a visionary group, turning challenges into victories. The ETHOZ Eagle mascot is clad predominantly in grey (near white) and blue. White and blue is highly associable with ETHOZ’s corporate brand colours. White is a colour of protection and encouragement, offering a sense of peace and calm, comfort and hope. It is cleanliness personified, the ultimate in purity! White in the animal kingdom implies of rarity and exihibits sage-like qualities.