Ruler of the Skies: ETHOZ Group’s Brand Mascot
A brand mascot was designed for ETHOZ Group to communicate its brand values. The chosen mascot, an eagle, represents the ruler of the skies, symbolising great strength, leadership, and vision. Known for its sharpness, swiftness, and precision, the eagle embodies courage and the pursuit of personal excellence, mirroring ETHOZ’s commitment to turning challenges into victories. The ETHOZ Eagle mascot is predominantly clad in grey (near white) and blue, reflecting the corporate brand colours. White, symbolising protection, encouragement, and purity, conveys a sense of peace, calm, comfort, and hope. At the same time, white signifies rarity and sage-like qualities in the animal kingdom.
