Waste No Scraps
The eco dinosaur mascot for Erth, created from crumpled scraps of paper, embodies the values of recycling and sustainability central to Erth’s eco-business. Designed with adorability for a young audience, the mascot transcends two-dimensional space, coming to life in a vibrant green that connects with the eco world. This brand mascot serves as a brand ambassador, personifying Erth and reinforcing its commitment to environmental values where traditional advertising cannot.