Waste No Scraps
The eco dinosaur was a brand mascot designed for Erth. All hatched from crumpled scraps of paper, nothing really went to waste. The mascot was a manifestation of Erth’s eco business. It held the values of recycling, a strong notion in the eco trade. With children as Erth’s target audience, the eco dino was designed with adorability in mind. Unconfined by the two-dimensional space, the mascot came to life. The use of predominant green on the brand mascot helped audiences to easily relate it to the eco world. A brand mascot acts as a brand ambassador where advertising is not allowed. A brand mascot is a personification to the brand.