Crafting a Distinctive Brand Identity for SIIA
PIRR was commissioned to develop the brand identity for the Singapore Institute of International Affairs (SIIA), a non-profit, independent think tank dedicated to policy analysis, in-depth dialogues, and bridging gaps between policymakers, private sector leaders, and experts to shape public policy and social responses. The branding initiative aimed to establish a strong and recognisable identity for SIIA, evoking specific emotions in the target audience. The comprehensive brand guidelines defined the brand hierarchy illustrated the relationship between the parent and child brands and provided governance for brand usage. Additionally, design templates for reports, PowerPoint presentations, lanyard cards, and corporate stationery were created to enhance the brand’s collateral assets.
