A Thoughtful Brand Identity
A brand identity manual, alongside brand touchpoints were developed for Singapore Institute of International Affairs (SIIA). SIIA is a non-profit and independent think tank committed to producing policy analysis, fostering in-depth dialogues and bridging gaps between policymakers, private sector decision-makers and experts to shape public policy and social responses. The branding exercise aimed to create a strong and recognisable brand for SIIA, evoking specific feelings in the target audience. The brand identity manual established the brand hierarchy, demonstrating the relationship between the parent and child brands; it provided governance for the brand and its usage. Design templates were also created for reports, powerpoint presentations, lanyard cards and corporate stationery.