Leading Change for the Future
An annual report design proposal was put forth for consideration to Singapore Environment Council (SEC). The proposed cover shows an intricate portrait of a bear and the Singapore skyline. The bear represents nature, our environment and in this context, it symbolises forest life. The design theme is reinforced with appropriate copywriting. The clear Singapore skyline reveals ideal living conditions where we are free from the haze crisis.
The cover design is bold, unconventional and tasteful. It has high memorability and is capable of etching the proposition and theme into the minds of the audience. The design has high expandability and is capable of building a strong brand identity for SEC by utilising a consistent themed-series of annual reports.