Digital marketing is the process of promoting and selling products or services using digital technologies, mainly on the Internet, via the website, display advertising, social media platform and any other digital medium.
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Marketing Concept
Definition of management philosophy according to which the company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.
Marketing Orientation
Definition of company’s perception or attitude towards its product or services with respect to the consumers.
Marketing Environment
Definition of factors and forces that affect the firm’s ability to build and maintain successful customer relationships.
Marketing Research
Analysing data which involves conducting research to support marketing activities and statistical interpretation of data into information.
Market Segmentation
Defining and subdividing the large homogenous market into clearly identifiable segments having similar needs, wants or demand characteristics.
Marketing Planning
Establishing the blueprint for the company’s advertising and marketing activities. The marketing plan is derived from the overall business strategy.
Marketing Communications
Execution of marketing communications and campaigns. Creation of marketing messages, collaterals and distributed across the chosen mediums.
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PIRR Creatives | Digital Marketing | Singapore
TRAITS OF A TOP DIGITAL MARKETING AGENCY & ONLINE MARKETING COMPANY IN SINGAPORE
The best digital marketing agency is observant.
The marketing landscape in Singapore has changed and digital marketing agencies know that. In this digital era, a marketer has to be observant to cope with the diversifying consumer behaviour and increasing competition on and from the Internet. A good digital marketing agency is quick to understand your audience, thus satisfying their online needs, wants and demands. Most importantly, the best digital agency knows your competitors, what they are up to and outwit them.
The top online marketing company is versatile.
The online marketing landscape is volatile, fast-paced and ever-changing. Because of this, an online marketing company has to be versatile. They need the ability to adapt quickly to changes in consumer behaviour. Online marketing companies have to adapt to the rapid growth in online shopping and ensure that their marketing strategies meet the rising needs, wants and demands of consumers. A social media agency have to be prepared for the increasing influence of social media platforms on the consumers!
The best Internet marketing agency is adventurous.
An Internet marketing agency needs to have an adventurous spirit. In order to impress consumers and offer them a brand experience that is out of this world, a digital agency must be bold. They must be daring to try new marketing strategies to catch their attention. An Internet marketing agency has to be a daredevil to explore unfamiliar marketing mediums to reach new consumers. Being adventurous involves risks. So does progression. If you aren’t prepared to take risks, you have no business being an entrepreneur.
The top digital marketing agencies embrace innovation.
The best digital marketing agencies of today are the agilest and also the most open to innovation. Innovation is key to successful marketing. A good digital marketing company is able to come up with innovative designs to attract your audience at first sight. The top marketing company embraces innovation in digital technologies, always trying to provide the best experience to consumers. Marketing innovation involves positive changes in product design, packaging, placement, promotion and pricing.
The best online marketing companies understand technology.
A good online marketing company have a good understanding of digital technology like websites, display advertising, social media platforms and whatnot. They know the Internet like the back of their hands. They understand how different online tools work together and the possibilities they offer to execute their marketing ideas. Online marketing companies are resourceful. They have the ability to find quick and clever ways to overcome difficulties in technology and even create new digital mediums.
The top Internet marketing agencies are great storytellers.
Marketing has always been about the ability to tell stories. Digital marketing literally involves retelling this story in the online world. The rapid pace of digital and technological innovation means that there are more ways for consumers to connect with brands. Thus, Internet marketing agencies have to seize every opportunity to relate their brand story. Marketing and branding are never to be isolated from each other. In fact, they have to work together and complement each other for business growth.