Making a Difference
A series of responsive logos were designed for M.A.D (Making a Difference), a group of financial companies. The master logo is a combination mark that includes the symbol, brand name “M.A.D,” and the slogan “Making a Difference.” At first glance, the symbol succinctly suggests the letter “M,” the initial of the brand name. A closer look reveals the letters “A” and “D,” completing the brand name. The clever use of geometric shapes and a sans-serif typeface makes the logo modern, timeless, and relatable to the target audience of Millennials and Gen Z. This subtle symbol conveys the brand’s positive vibes, emphasising intelligence, tastefulness, and luxury.
