An Air Symbol; A Breathya Logo
The Breathya logo is a combination mark which comprises an iconic symbol and the brand name ‘Breathya’. The unique symbol represents air, a formless matter. It reconciles with the business’ service where respiratory therapy is provided through the alteration of air condition. And quality air, is the very matter that is inhaled into the consumers during therapy. The symbol resembles the alphabet ‘B’, which is the initial of the brand name. It makes a strong correlation with the brand name. The brand name ‘Breathya’ uses a written typeface which makes it unsophisticated and personal. The logo is clad predominantly in blue hues to represent water and air.