A Mechanic’s Device
The WheelHelp startup logo design is a combination mark. The iconic symbol is uniquely formed by the intelligent marriage of two elements: a bicycle chain (connotation of the bike trade) and a wrench (symbolising repair services). The representation of a wrench bridging a broken bicycle chain, puts forward the kind of service one may get from the WheelHelp – to repair and maintain bicycles! The colours used are cool teal with hues of black. The designed logo is simple and has a young persona.
