A Symbol to Celebrate and Commemorate
The Graduating Class of 2017 logo was designed for the Office of Advancement, Singapore Management University (SMU). The logo is a wordmark where the name is stylised to form the logo. One can notice graduates tossing their graduate caps in celebration for their big day! The logo was consistently used in the marketing collaterals and memorabilia of Graduation Class Gift (GCG) 2017. The GCG is an annual event that brings together the graduating cohort to raise funds for a meaningful cause. The logo served as a mark that unified and thematised the collaterals created for the different marketing campaigns.