Category

Branding

21 branding manage brand perceptions

Branding: Manage Brand Perceptions!

By | Branding
To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand....
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16 branding own a colour

Branding: Own A Colour!

By | Branding
While designers are concerned about the various colour modes in graphic design, brand stewards are looking for ways to use colours to reinforce their brand. Colour is one of the key elements when creating a brand. We have business owners or...
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11 branding top of mind awareness

Branding: Top-Of-Mind Awareness?

By | Branding
The bottom line of branding is to achieve Top-Of-Mind Awareness (TOMA) for your business. It simply means to position your brand or specific product and have it occupy the topmost position of customers’ minds when they think of your industry....
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06 branding what is in your name

Branding: What’s In Your Name?

By | Branding
A brand is represented by its name, which is in turn, characterised by symbols. To better understand what is a brand, do read this together with our preceding article that addresses branding through the typical brand model. Brand symbols can be: 1....
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01 branding what is a brand

Branding: What’s A Brand?

By | Branding
The marketplace is full of brands. A brand is more than a name or symbol. It is at least two things: a name and a perception of what the name means. A brand is also a sign which comprise a signifier and...
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what is branding

What is Branding?

By | Branding
Branding is an important marketing aspect to a business, whether you are a Business-to-Business, Business-to-Consumer, small startup or large corporate company in Singapore. What exactly is branding? Branding is a big word. To super-simply it, branding is any effort or program...
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